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The Elaboration Likelihood Model suggests that a persuasive speaker should ensure that the way issues are presented to an audience is appropriate to their level of understanding.

A) True
B) False

Correct Answer

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"Diets that greatly restrict carbohydrate intake are dangerous and ineffective for long-term maintenance of weight loss" is an example of an attitude.

A) True
B) False

Correct Answer

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The term behavior refers to what we do in response to our attitudes and beliefs.

A) True
B) False

Correct Answer

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Esteem/ego needs typically require outside recognition of our achievement or success.

A) True
B) False

Correct Answer

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Determining whether an audience is receptive, hostile, or neutral provides the speaker with a clue to their latitude of acceptance or rejection.

A) True
B) False

Correct Answer

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When you're speaking to a hostile audience, one of the keys to success is convincing the audience that you are trustworthy and that you have their best interests in mind.

A) True
B) False

Correct Answer

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